The Safer Choice Label
What does the Safer Choice logo mean? As described on epa.gov except where noted.✩
Participation in the Safer Choice program is voluntary. Companies who make products carrying the Safer Choice label have invested heavily in research and reformulation to ensure that their products meet the Safer Choice Standard. These companies are leaders in safer products and sustainability.
Products have to pass our stringent criteria in order to earn the Safer Choice label. The Safer Choice program reviews more than just product ingredients. We also look at product performance, pH, packaging and more to ensure that products with the label are safer for you and your family. Once a product meets the Safer Choice Standard, EPA conducts annual audits to ensure our standards continue to be met.
Every ingredient is reviewed: Before a product can carry the Safer Choice label, EPA reviews all chemical ingredients, regardless of their percentage in the product. Every ingredient must meet strict safety criteria for both human health and the environment, including carcinogenicity, reproductive/developmental toxicity, toxicity to aquatic life, and persistence in the environment. This means that Safer Choice-labeled products are safer for:
You, your family, and pets;
Workers' health; and
Fish and the environment.
Product performance: Products that qualify to carry the Safer Choice label must pass category-specific performance standards as defined in the Safer Choice Standard. All products must perform comparably to conventional products.
✩ Berkley Green note -At Berkley Green being comparable just isn’t good enough because we know it isn’t good enough for you, the consumer.
✩Our products perform EQUAL to or BETTER THAN all National Brands …(including Tide….really !!)
Packaging: Safer Choice reviews all product packaging against criteria defined in the Safer Choice Standard. Partners are required to implement sustainable packaging measures and to improve the packaging profile for their recognized products during the partnership.
pH: Labeled products must meet pH standards that minimize the potential for skin and eye irritation or injury.
Volatile Organic Compounds (VOCs): Safer Choice restricts VOC content to minimize indoor air pollution and associated respiratory concerns.
EPA Legal Disclaimer: EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice logo signifies that the product’s formula, as [company name] has represented it to the EPA, contains ingredients with more positive human health and environmental characteristics than conventional products of the same type. EPA/Safer Choice relies solely on [the company name], its integrity and good faith, for information on the product’s composition, ingredients and attributes. EPA/Safer Choice has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor evaluated any of [the company name’s] non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the product’s human health and environmental characteristics, as specified in the Standard and based on currently available information and scientific understanding.